My passion for storytelling, design, and human connection draws me to a career in brand marketing.
In my current role as a marketing manager I have the opportunity to lead and collaborate on a multitude of projects including campaign management, working with influencers, packaging design, and brand development.
In my freetime you can find me travelling the world, spending time at my pottery studio, or working out at the gym. Ask me about my recent trip to China or how many attempts it takes me to make a bowl.
With tick season approaching, our campaign aimed to prepare Canadians with the right tools to reduce the risk of Lyme disease.
We launched a Meta campaign using graphic and video assets I designed to build awareness as well as drive conversions on Amazon. Our target audience was adults 25 - 75 who are health conscious, decision-makers, pet owners in urban/suburban areas with outdoor access.
Lead creative direction and design for a paid media Lacteeze campaign that ran Fall 2025. The main objective was to build awareness for the brand following a packaging redesign. Ads were amplified on Meta and Google, targeting consumers 18 - 45 years old and parents with children.
Lead creative direction and design for a paid media tick remover campaign that ran Spring 2026. The main objective was to build awareness for the product while driving viewers to our landing page. Ads were amplified on Meta and targeted outdoor lovers, golfers, pet owners, and parents 18 - 50 years old.
Partnered with 5 Influencers and UGC creators to create content used in Lacteeze paid media campaigns.
Partnered with 9 content creators across Canada to create short form video content to raise awareness for Olbas.
Clera Value Pack
Lacteeze Blister Pack